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SMBG Sera Seminar Expands to Abu Dhabi Region, Empowering Retail Outlets with Aquatic Training Exper

Updated: Jun 5

Abu Dhabi, UAE - May 31, 2023

S M BROS GROUP (SMBG), a renowned name in the pet care industry, conducted an impactful seminar in Abu Dhabi, extending the success of their previous Sera Seminar held in Sharjah. This engaging event took place on Wednesday, May 31, 2023, at the SMBG Retail Head Office in Khalidiya, Abu Dhabi. The seminar witnessed the enthusiastic participation of 12 retail outlets, including Pet Care UAE and Aquariumlives UAE, who were eager to explore the insights and opportunities presented.

The seminar featured an esteemed speaker and trainer, Mr. Nicolas Platis, SMBG's Business Development Manager (BDM). Mr. Nikolas captivated the audience with his extensive knowledge and experience in the pet care industry, focusing on the Sera brand. His expertise proved invaluable in empowering the participants with valuable insights into aquatic training techniques and the benefits of the showcased brands.

The seminar was attended by esteemed individuals from SMBG's retail division. Notable attendees included Mr. Akbar Parammel, SMBG's Retail Sales Manager, who brought his expertise in driving retail excellence. The presence of Mr. Anzil Ahammed, SMBG's Marketing Manager, further enhanced the seminar by providing strategic guidance on brand positioning and marketing initiatives. Additionally, Mr. Saha Aboobakkar, SMBG's Retail Area Sales Manager, shared his valuable insights on retail sales strategies. The seminar also featured Mr. Arun Gopi, SMBG's Aquatic Specialist, who brought his deep understanding of aquatic products and solutions to the event.

During the seminar, SMBG unveiled their latest additions to their product portfolio, including the brands 'Aquael,' 'Newa,' and 'Pawfect.' These new brands are expected to provide a wider range of high-quality products to meet the evolving needs of pet owners in the region. The participants showed great interest in these brands and eagerly explored the opportunities they presented.

The seminar concluded on a high note, with participants expressing their appreciation for the informative and engaging event. SMBG once again showcased their commitment to empowering retail outlets and providing them with the knowledge and resources needed to thrive in the pet care industry.

For more information about S M BROS GROUP (SMBG) and their range of products, please visit

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