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SM GROUP (SMBG) Conducts Successful Aquatic Training Seminar and Introduces New Brands.

Updated: Jun 5

SM BROS GROUP (SMBG), a leading distributor in the pet care industry, recently organized a highly informative seminar on aquatic training techniques and showcased insights into their renowned 'Sera' brand. The event also served as an introduction to SMBG's latest additions to their product portfolio, including the brands 'Aquael,' 'Newa,' and 'Pawfect Pet Treats.' The seminar was held at the SM BROS GROUP B2B Central Warehouse in Sharjah and witnessed enthusiastic participation from ten outlets across the Sharjah and Dubai regions.

The seminar featured a lineup of distinguished speakers who shared their expertise with the attendees. Mr. Nikolas Platis, the Business Development Manager (BDM) of SM BROS GROUP, captivated the audience with his profound knowledge and insights into the aquatic training industry. Joining him were Mr. Rehan Babar - Regional Sales Manager of SMBG's B2B division, and Mr. Anzil Ahammed - Marketing Manager, who provided valuable input on the marketing and sales strategies for the showcased brands. The event also saw the active participation of Mr. Mahesh Modem - Sales Manager, Mr. Raashid Ellath - Operation Manager, Mr. Akbar Parammmel - Retail Manager, Ms. Sahad Aboobakkar - Petcare Group Abu Dhabi Sales Coordinator, and Mr. Praveen and Mr. Arun Gopi, Sales Coordinators from Beauty Pets Group Dubai.

During the seminar, an important announcement was made appointing Mr. Arun Gopi as the Sera Brand Specialist for the expansion of the brand. This designation highlights Mr. Gopi's expertise and dedication to promoting and growing the Sera brand in the market. With his specialized knowledge, SMBG aims to further strengthen its position in the aquatic training industry.

The participants engaged in interactive sessions and gained valuable insights into the various aquatic training techniques shared by Mr. Nikolas Platis. Additionally, the new brands introduced by SMBG, including Aquael, Newa, and Pawfect Pet Treats, received positive feedback from the attendees. These brands are expected to provide a diverse range of high-quality products to cater to the evolving needs of pet owners in the region.

The seminar concluded on a high note, with participants expressing their appreciation for the well-organized event and the opportunity to enhance their knowledge in the field of aquatic training. SMBG once again showcased its commitment to providing exceptional educational resources and delivering top-notch products to its valued customers.


S M BROS GROUP (SMBG) is a prominent distributor and retail pet stores group in the pet supplies industry, catering to the diverse needs of pet owners across the United Arab Emirates, Oman, Bahrain, and India. With a wide range of high-quality products and a commitment to exceptional customer service, SMBG has established itself as a trusted name in the market. The company strives to continuously expand its product portfolio and deliver innovative solutions to ensure the well-being and happiness of pets and their owners.

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